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Users Lab Guide

Introduction

The Users Lab allows you to analyze the hashtags used by a Twitter account, and to get suggestions for that account. This is useful to analyze both your own managed account(s), and those of your reference influencers and competitors.

The analysis performed in the Users Lab is also the basis for the daily suggestions you can find in the Hashtagify Café - see the Tutor's Starred Hashtags below.

Analyzing An Account

To analyze a new account, go to the Users Lab Home - you can get there using the Influencers & Competitors -> Users Lab menu.

Depending on your plan, you can analyze only accounts that you can control (Managed Accounts) or also those belonging to other people, like influencers and competitors. The big difference is that to add a Managed Account you'll need to authorize our app from Twitter; this will allow you to send tweets for that account from the Hashtags Café.

To analyze an account you can manage, click the "Add Account" button near the Managed Accounts title.

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Then, type the username you want to analyze, and click "Authorize Account on Twitter"

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Last, click "Authorize app" on Twitter - but before, check at the top right that you're logged in with the same account you want to anlyze.

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After this, you'll have to wait a couple of hours for our HashSmart Machine to download your last 3200 tweets and analyze their hashtags.

If instead you want to analyze a competitor or influencer, use the "Add Account" button near the respective list, and follow the same instructions - the only difference is that you won't be required to authorize the account on Twitter.

Account Analysis

After the analysis of your account is complete, you'll receive an email announcement. You can access your analysis directly from the link in the email, or by going to the Users Lab home and then clicking on the account name in the list there.

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Hashtags Suggestions

Upon loading the analysis data, you'll find the Hashtags Suggestions for your account.

This table shows a list of hashtags that you never used in the tweets we analyzed, but that, according to our algorithms, could be useful for you. This is one of the most used features of the Users Lab. We're using tons of information to select a good list for you from our collection of more than 40 million of hashtags, but automated algorithms can never replace the work of a real expert in a field.

So, you can check these hashtags and evaluate for yourself how interesting they look. If a hashtag looks completely out of place, you can remove it from the list using the trashcan icon. If it looks interesting, you can save it to your "My Hashtags" list on hashtagify.me using the small plus icon.

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The data shown is:

  • Hashtag: As you could guess, the name of the hashtag
  • Correlation: This number measures how much the hashtag is collectively correlated to the hashtags you already use. The number takes into consideration lots of different information, and will only get better in time - but it's already a good start!
  • Popularity: This is the hashtag popularity from hashtagify.me, on a 1/100 scale
  • Trend: The number is the change in popularity month over month. The sparkline shows the detailed popularity for the last 8 weeks
  • Tutor: Here you can see and change the Tutor Starred status of your hashtags
  • Action: Here you can remove a hashtag from the list, or add it to your "My Hashtag" on hashtagify.me. Other actions will be added soon.

Hashtag Clusters

Many Twitter users are interested in different subjects, and, ideally, we would like to suggest hashtags that are specific for each of those subjects. Based on our analysis of your tweets and hashtags, we use a special algorithm to find possible clusters of hashtags, ie, hashtags that are more strongly related to each other than the other ones.

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For example, if you talk about social media marketing and sports, our system tries to group together the hashtags related to those two subjects. We found that this analysis technique isn't perfect, but can often be useful, so we show here the clusters we found (blue bars) and how much you used the hashtags for each of these clusters. The name of the cluster is based on the hashtag that, according to our algorithms, is the most representative of the cluster.

If in your chart there is only one blue bar, it means that, according to our algorithm, there is only one major subject you tweet about using hashtags.

By selecting a specific cluster, you can filter below the top hashtags and the suggestions for that specific cluster. All Hashtags instead shows all the hashtags and the suggestions, irrespective of the cluster found. If there are some hashtags you used that our system couldn't attribtue to any significant cluster, they are shown under the Other section.

Used Hashtags

To see the analysis of your used hashtags, click the "Used Hashtags Analysis" tab.

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This table shows data about the hashtags you've been using in the tweets we analyzed, including how successful that usage was in terms of retweets and favorites generated.

You can also click on a row to see even more details from hashtagify.me

The rows show:

  • Hashtag: As you could guess, the name of the hashtag
  • Used: The first number before the slash is the number of times you used this hashtag in your original tweets. The second number shows how many times you retweeted a tweet with that hashtag.
  • Retweeted: The first number before the slash shows how many of your tweets using this hashtag received at least one retweet. The second number shows how many retweets you received in total.
  • Favorites: The first number before the slash shows how many of your tweets using this hashtag received at least one favorite. The second number shows how many favorites you received in total.
  • Popularity: This is the hashtag popularity from hashtagify.me, on a 1/100 scale
  • Trend: The number is the change in popularity month over month. The sparkline shows the detailed popularity for the last 8 weeks.
  • Tutor: Here you can see and change the Tutor Starred status of your hashtags
  • Action: Here you can add a hashtag to the Hashtags Lab, and read the tweets you sent for this hashtag.

Usage Analysis

The Usage Analysis tab allows you to quickly analyze how you are using hashtags in general, and with which results.

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Visual Analysis

The visual analysis shows how you used your hashtags in your tweets, and what were the results in terms of amplification - measuring the retweets that you got.

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  1. The first level of the flow (source) represents all the tweets we analyzed from your account (Analyzed Tweets)
  2. The second level divides the tweets in two parts: Those which you sent yourself (Original Tweets) and those that you retweeted from other users (Retweets you did)
  3. The third level divides your original tweet by the number of hashtags you used: Tweets with no hashtags, and with 1, 2, 3, or 4 or more hashtags. This gives you a quick idea about how often you use hashtags, and how many of those you use.
  4. The fourth level shows how many of your original tweets got at least one retweet, again divided by the number of hashtags you used. By comparing the size of the flow entering level 3 and the flow that goes to level four, you can visualize the percentage of tweets that got retweeted.
  5. The fifth and last level shows how much your original tweets were amplified through retweets - for example, if you sent 100 tweets with 1 hashtag (level 3) and in total those generated 100 retweets, the RT Amplification is +100%.

Analysis Table

The Analysis Table shows the same data as the Visual Analysis, but with exact numbers, and also data about the "favorites" you received. The columns show the total tweets, retweets, etc., and then the breakup by number of hashtags on used in the tweet.

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The rows show:

  • Original tweets: How many tweets you sent, excluding those where you were actually retweeting somebody's else tweet
  • Percentage retweeted: This is the percentage of your original tweets that got at least one retweet
  • Retweets generated: This is the total number of retweets you received for your original tweets
  • Percentage favorited: This is the percentage of your original tweets that received at least one favorite
  • Favorites received: This is the total number of favorites your original tweets received
  • Retweets: This is the number of retweets you did, ie, tweets you sent that weren't original

Tutor Plan Editor

The Tutor Plan Editor allows you to quickly check which hashtags are starred, and will then be used in the suggestions in the Hashtags Café.

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The Tutor's Starred Hashtags are those which will be be used for the suggestions. The "new" icon shows which of those are new suggestions; the other ones are hashtags that you already used in the past.

The Tutor's Reserve Hashtags are those which are kept in reserve; not actively suggested at the moment, they can be used if they become more relevant in the future - for example, if they start trending strongly.

You can easily move hashtags between the Starred and Reserve list using drag and drop.

Recycle-128 Last, if you don't want to see some of the hashtags, you can drag them to the trashcan. You can always get them back from the trashcan by clicking on it and selecting them from the list.

Find Hashtags

My Daily Suggestions

Welcome to the Hashtagify 2.0 Beta!

We worked hard to offer many new great features, both pro and free.

Wall-tab The main new free feature is the Hashtag Wall: Just click the "Wall" tab for any hashtag, and find the top recent tweets and instagrams in a new beautiful graphical format.

The main new pro features are:

  • The Hashtags Encyclopedia full edition: find 30 related hashtags, filter the most relevant ones
  • The Users Lab: get automated suggestions for your Twitter account, analyze influencers and competitors
  • The Hashtags Café: get daily hashtags suggestions and inspiration
  • The Hashtags Lab: formerly known as Hashtag Intelligence, lets you analyze your hashtags in depth

For more details, start from our Plans and Pricing page

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