How to use it
Instagram Hashtags Lab is very similar to Twitter Hashtags Lab. The process of tracking hashtags is still the same. If you haven’t seen it yet, a good place to start is our extensive Hashtags Lab Guide (Hashtags Lab Guide).
Instagram hashtag tracking can be found under Twitter hashtag tracking in the Hashtags Lab:
Please note that Instagram tracking is only available to trial and paid users as part of one of the plans (Pricing) we offer.
For now, Instagram tracking is limited to 2 hashtags, however, it is possible to request more if you are a paid customer.
So what are the key differences and similarities?
The basic differences between Twitter and Instagram are fairly obvious: instagram was born to share media, while Twitter was born to share text. Today, Twitter is a very powerful platform for images and video too, but text still comes first; Instagram is more focused on images and video, but also less flexible. Twitter makes it much easier to share external links and to create conversations involving many people.
From our social media marketing analysis point of view, the most important difference is in how users can re-share your posts. On Twitter, the most important mean to do so is the retweet. You can also "like" (or "heart") a tweet, or comment on it, but these kinds of interactions don't substantially increase the reach of a tweet.
On Instagram, you can like and/or comment on content. If an influencer "likes" one of your posts, they make it very visible to their followers, in the ‘Activity’ section - from this point of view, the "like" on Instagram works very much like the "Retweet" on Twitter.
That's why we spent a substantial effort to create an accurate tracking of the likes, and the increase they bring to the reach of each hashtag used with each piece of content posted.
On Instagram we track likes as much as possible in our analysis. This means that we also keep track of influencers who don’t use the hashtags much themselves, but like - and thus reshare - media using those hashtags. We compute the total reach and impression that come from likes too -- increasing the significance of data you can see!
Unlike to our competitors, we measure the real potential reach of a post. We analyze the followers of the author and the followers of all those who like it.
One more important difference is that Instagram allows 2,200 characters in the text describing a media, and thus they make it possible to add many more hashtags. Even the etiquette of hashtags usage, on instagram, allows many more hashtags per post than on Twitter; this means that the correlation data is a bit less meaningful, because much more noise can enter it.
Instagram tracking limits
Analyzing each "like" on Instagram requires even more effort from our system than tracking all retweets on Twitter. For this reason, the number of likes is counted against the monthly limits you can analyze with your plan.
Each post, like or tweet is considered 1 datapoint. Your monthly limit refers to analysis across Instagram and Twitter (therefore this number includes tweets too). For example, our ‘business’ plan includes up to 200 Thousand analyzed datapoints per month. This means they are allowed to analyze 200 Thousand tweets, instagram posts or likes in total.
Regarding historical data, we try to get the last 8 days of data when you start tracking an Instagram hashtag. Depending on how ‘big’ the hashtag is, we may only be able to track a shorter time period.
We're still improving!
We are constantly improving our this new service to better serve you! If you come across any bugs, please contact us on firstname.lastname@example.org or click the "Instagram Beta Feedback" button when in the Hashtags Lab.