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Hashtags Lab Guide

Introduction

You can access the Hashtags Lab from the Hashtags->Hashtags Lab menu.

The Hashtags Lab allows you to collect all tweets for a given hashtag, and to analyze them in an easy way. For easier access, we organized all our data for each hashtag into four panels, accessible via four tabs.

Cybranding-tabs

  • The Summary panel gives you an overview of your hashtag global health and trend
  • The Timeline panel allows you to check daily data like the number of tweets, users, impressions
  • The Influencers panel shows the top influencers for your hashtag, and gives a lot of useful information make it easier to connect with the most interesting influencers
  • The Hashtags panel shows the hashtags and keywords related to your tracked hashtag

Different people have different needs, but, to master their hashtags, most of our users check the Summary panel most often, while they spend the most time in the Influencers panel. After all, a hashtag is only as powerful as the people behind it.

How To Use This Guide

We strove to organize the data that Hashtag Intelligence displays in the most logical and intuitive way, but some concepts still deserve a detailed explanation. To cater to the different levels of experience of all our users, we created different ways to access those explanations.

  • This Guide, where you can find:
    • Tutorials that show how to accomplish some typical goals (this section was just started)
    • Detailed video walkthroughs that explain in details each panel (currently available for the Summary and Influencers panels)
    • Detailed textual walkthroughs, which contain the same information as the video ones, but in text formats. They also contain parts of the videos
  • An On Line Help system, where you can:
    • Help-button Start a short interactive tour of each panel, with quick access to some video explanations
    • Get access to the relevant manual sections

If you prefer to learn by trying, you can start tracking your first hashtag, explore the tool yourself, and only look for explanations when you need them through the online help system. If, on the other hand, you prefer to follow a course, our advice is to:

  1. Follow the tutorial to create your first hashtag, and start tracking your first hashtag
  2. While the data is loading, you can watch the two video walkthroughs that introduce all the main concepts of this tool
  3. Start exploring your actual data after it's been collected
  4. Refer back to the manual or online help if you need to refresh any concept or if you're looking for more details

Feedback-button If there is any detail you can't find here, feel free to ask us writing to support@cybranding.com or using the "feedback" button at the bottom right of each page.

Walkthroughs

Walkthroughs explain in detail every element in a given page of our tool. For the most advanced panels, we already created video walkthroughs, but if you prefer you can read the text version of each one. The text versions are also handy if you want to find one specific snippet of a video.

Summary Panel

The Summary panel aims to show you at a glance the health, including the contribution of your own influencers if this is a campaign you're actively managing.

We created a video walkthrough to explain all its secrets, and some important concepts about the numbers we show. We strongly advise to watch it once:

Hashtag Summary

If you can't watch the video, you can read a transcript with screenshots here: Summary panel text walkthrough

Timeline Panel

The Timeline panel gives you access to detailed daily data for your hashtag. The first chart you can find is for the potential impressions generated for your hashtag:

Impressions

Impressions-detail-1 In this example, the hashtag is a weekly Twitter chat, and thus you can see the typical weekly spikes. To get exact numbers for a given day, hover with your mouse pointer over the chart, and you can read the numbers at the top right of it. In addition to the total impressions, if you're tracking some specific influencers, you'll also find their daily impressions. You'll also be able to see when they tweeted, and read the actual tweets below the chart if you click on the event on the chart.

Impressions-detail-2 You can also zoom the chart by using the mouse wheel or choosing a specific time frame from the menu at the top left of the chart. This is useful if you have been tracking the hashtag for many months, and you want to quickly check what happened around some special date or period. If you then want to really examine that period, you can filter the whole report using the "All Data" menu button at the top right of the dashboard.

Just like the generated impressions, you can also check the numbers of daily tweets:

Tweets

And of daily unique users, comparing those to the tweets:

Users

Users-detail-1 Comparing the unique users and tweets can be very interesting to understand the usage pattern of the hashtags. In this example you can see that the day of the chat there are many tweets for every user, while on the other days there is usually just one tweet per user - with no interaction with other users.

The last data visualization for this panel shows you activity data aggregated by day of the week and time of the day:

Days-hours

You can adapt the data to your own time zone using the slider at the bottom, and read the exact distribution by hovering with your mouse on the single cells for the days, hours, or hour/day.

Please note that this chart works like the equivalent one on hashtagify.me, but is based on the full sampling of your data, so it can be much more precise - with the caveat that you need some weeks of data to have reliable numbers. Moreover, if there are seasonal changes in this usage pattern, you can find that out by filtering your data for specific time ranges - this visualization, like every other in your report, will adapt.

Influencers Panel

The Influencers panel shows all the top influencers we found for your hashtag, with a lot of information about each of them to let you understand who you should try to connect with, and how.

This is a very interactive panel, so we advise you to watch the video walkthrough that explains all its secrets:

Hashtag Influencers

If you can't watch the video, you can read a transcript with screenshots here: Influencers panel text walkthrough

Hashtags

The Hashtags panel shows which hashtags, and which words, are the most used together with your tracked hashtag. The first visualization is as a table, that you can sort either by impressions or by tweets:

Top-hashtags-table

The table format is the best way to see the exact numbers, and you can also sort and search it very easily. But, when you want to get a visual feeling of the correlation of each hashtag with your own, the hashtag cloud - which is based on the impressions - can be more intuitive:

Hashtags-cloud

We also have a word cloud for the generic words used together with your hashtag, even if they were not hashtagified:

Word-cloud

For this word cloud we ignore English words that are too common/insignificant (like articles and prepositions) and we do not count the occurrences of the words as a hashtag, as these are already shown in the previous data. But this visualization can be very useful to find other keywords that people use together with your hashtag, and get interesting insights about its usage.

Hashtags Lab Home

The Hashtags Lab page shows a list of all hashtags you're tracking, and allows you to track new ones. It also allows you to keep track of your monthly tweets quota.

Add-hashtag

To start tracking a new hashtag, click the Add Hashtag button, that will start the new hashtag guided wizard. You can find a detailed explanation of the wizard in the track your first hashtag tutorial.

The numbers that follow the button show your usage quotas:

  • The hashtags quota shows how many hashtags you're actively tracking out of the number allowed by your plan. If you reached the maximum number of hashtags and you want to track a new one, you can pause the tracking of your current hashtags, or upgrade your subscription from the Plans page
  • The monthly tweets quota shows how many tweets were examined during the current month out of the maximum number allowed by your plan. If you're close to the monthly tweets quota, you can either upgrade your subscription, or pause one or more of your hashtag trackers if some of the hashtags are not as important as other ones.

You can then see a list of the hashtags you're actively tracking - ie, those for which we gather and update the data every day.

Active-hashtags

Here you can see:

  • If the alerts for new related hashtags are active
  • When was the hashtag data last updated - today if the daily update is already finished, or yesterday if it is still going on
  • The total number of analyzed tweets for your hashtag. This number doesn't only include the tweets actually using the hashtag, but also all the tweets we downloaded to analyze the activity of the hashtag top influencers.
  • The number of days the hashtag has been tracked for

You can also execute some actions on your hashtag tracker:

  • Load the hashtag dashboard Bt-magnifier You can open the dashboard in a new tab by ctrl-clicking this button.
  • Edit the tracker Bt-edit This will allow you to add tracked influencers, and to activate or deactivate the related hashtags email alerts.
  • Pause the tracker Bt-pause. If you do this, we'll temporarily stop collecting and analyzing tweets for your hashtag. You can later resume collecting data, but you will not be able to recover the data for the days when the tracking was paused. A paused tracker will appear in the Suspended Hashtag Trackers list, and will not be counted for your hashtags quota.

Last, you have the list of the suspended (paused) trackers.

Suspended-hashtags

Here you have two new buttons from the previous list:

  • Restart the hashtag updates Bt-play This will move the hashtag to the active list, and will resume updating it (the next day).
  • Delete the tracker Bt-delete This will permanently delete your tracker with all its data. You won't be able to recover it later, so, use with caution.

Tutorials

In the next weeks and months, we'll add new tutorials related to specific goals like:

  • Selecting the best hashtags to piggyback on
  • Measuring and documenting the success of my hashtag campaign
  • Finding the best influencers to connect with
  • Connecting with those influencers
  • Have you got suggestions? Write us: support@cybranding.com!
Our first tutorial is about the first step in using Hashtag Intelligence: How to track your first hashtag.

Tracking Your First Hashtag

To track your first hashtag, go to the Hashtags Lab Home page and click the Add Hashtag button.

You'll start a 4-step guided wizard. The first step is to type in your hashtag. Don't worry about the letters case, because we will find the tweets independently from how the hashtag is written. On the other hand, don't use spaces or letters which aren't valid in hashtags, like quote symbols, hashes, punctuations marks, and most special characters.

Wizard-step-1

When you typed in your hashtag, click Next. We will execute a background search for the hashtag on Twitter, to verify that there are at least some tweets. If this is a completely new hashtag you didn't launch yet, you can start tracking it anyway, but the first search will show no data. If, at the opposite of the spectrum, the hashtag has too many tweets and would saturate the tweets quota for your plan, we will warn you.

If everything went well, you'll be now at step 2, where you can tell us what kind of hashtag this is for you. This will become important for some special customizations we're going to do in the coming months, to make it easier for you to reach the specific goals for the different situations.

Wizard-step-2

  • A industry/interest hashtag is a hashtag that is widely used in a community without it being associated to or controlled by a specific company or entity. As an example, #fastfood would be an industry hashtag, while the (in)famous #McDStories wouldn't, as it was a campaign by McDonalds - even if they lost control of it in the end, it remained linked to the campaign.
  • A campaign hashtags is the opposite of an industry/interest hashtag. In our definition, this also includes event hashtags, Twitter chats, and most brand hashtags - unless the brand is so famous that most tweets aren't related to any campaign or the social activity of the owner, but by a general use by the larger public. For campaign hashtags we make a distinction:
    • Campaign hashtags that you or your customer started, ie, those where your interest is in the success of the campaign.
    • Campaign hashtags that somebody else started and that you're interested in studying from the outside. This could be a competitor's campaign from which you want to learn interesting insights and lessons, a campaign you want to study for academic or journalistic purposes, etc.
  • If your hashtag wouldn't fit in any of the above definitions, you can tick none of the above. In the future, we may add more categories.

After you choose your hashtag type, you can choose if you want to apply a language filter to the hashtags we will analyze for it.

Wizard-step-3

Our advice is to only use a filter if there is a sizeable activity with your hashtag in languages you are not interested into - for example, Hashtagify-languages if the hashtag has a different meaning and a big usage in some other language, or if the meaning is the same, but you specifically want to analyze only the tweets in a specific language. You can check the language distribution from hashtagify.me, Usage Patterns panel.

In the example shown, a good guideline would be to use no filter if you're interested in the activity in English, while you should definitely use a filter if you were specifically interested only in the discussion in Arabic.

The last step is to add some influencers to track if you are specifically interested in them.

Wizard-step-4

If you add a Twitter user here, we'll add them to the analysis for the influencers even if they're not in the number of top influencers that are automatically tracked for your chosen plan.

This is especially important when you're tracking a campaign hashtag that you/your customer initiated. In this situation, it would be very useful to include all the Twitter users that are actively participating in the promotion of your hashtag. This will allow you to measure the organic trend of your campaign and both the collective and individual contribution of your influencers on the campaign itself - watch the Summary panel walkthrough for more details.

You can also add specific influencers to track later, after the initial creation of the tracker, so, if you can't add them all right away, you can proceed anyway.

After you click Finish, our system will start collecting all the tweets it can find on Twitter using your hashtag, up to 9 days back in time. Depending on the the amount of tweets sent, Twitter could limit the number of back days to a lower number, even just 2 or 3 for very common hashtags. We're working on a solution to allow you to analyze data from the past, and will update everybody from our newsletter as soon as this will be available.

Download-window

If you want, you can follow the progress of download and analysis process from our Download status window. Depending on the number of tweets found for your hashtag, but also on the number of tweets sent by the influencers we find for it, this can take as little as 5 minutes, or as long as a few hours. As a matter of fact, "Step 2" is related to the tweets downloaded for the found influencers - these can be lots of tweets if the new influencers found are many and they tweet often.

We show you the progress of the operation on your browser, but all the work is done on our servers, so you can safely close the window if you want - and you can also start tracking other hashtags in parallel. To receive an email as soon as your data is ready, tick the related checkbox at the bottom of the window.

After the data is ready, we'll show it to you on your browser, ready to be analyzed and used to master your hashtag - starting from the Summary panel.

PDF Reports

Hashtag Intelligence gives you an advanced interactive online analysis interface. But sometimes you need to export your analysis in a beautiful report to send to your customer or your boss, selecting which data to include or not. You can create your reports on request, or you can schedule them.

Screenshot: Report cover PDF Report Default Cover

On Request Report

Report-menu-3

If you want to create a PDF report to export the data you're checking ont he Hashtag Intelligence dashboard, you can use the the command from the "All Data" menu (see image).

After selecting this action, you'll get notified by email as soon as the report is ready.

Report Scheduler

You can also receive your reports automatically, at regular intervals using the scheduler. The default schedule is for weekly reports, sent on Mondays. You can change the default schedule going to your Settings menu, under PDF Reports.

If you want a different schedule for some specific hashtags, you can set this up from the "Hashtags Lab Home" page. Click the button in the PDF Schedule column for the hashtag you want to set up.

Screenshot: PDF Scheduler Scheduler Table

You'll get to the schedulers page for your hashtag. You can create one or more custom scheduler using the Create Custom Scheduler button, and choosing your options.

When you have at least one custom scheduler for a hashtag, the default schedule will be ignored for that hashtag. Custom schedules can then be paused, restarted, edited and deleted using the buttons in the Actions column.

White Label Reports

If you have an Enterprise subscription, you can create your PDF reports with your own branding, by using our while label reports feature. You can define your PDF Layouts from you user settings page, under the PDF Reports tab.

Screenshot: PDF White Label Table PDF Layout Table

Click Create New PDF Layout to bring up the layout settings popup. There you can define your layout, customizing the report colors, logo, title, date format, ond some.

Screenshot: PDF White Label Popup Create PDF Layout Popup

Below is the recommended format for the White Label.

  1. Name - Your white label layout name
  2. Cover Background Color - Hexadecimal, RGB/A, HSL/A and Predefined/Cross-browser color names such as "aqua", "lightblue" etc. But in most cases we recommend mid to dark shade of color
  3. Cover Logo - Upload your file here; size must be at least 948px by 148px
  4. Cover Title - Usually used for campaign name, using the #{campaign} token
  5. Cover Subtitle - Smaller size compare to Title, it's commonly used as the report description
  6. Page Background Color - Can be set the same requirement from "Cover Background Color"
  7. Page Header Text - It could be Company name, #{campaign} or any text that describe the report's content
  8. Date Format - You can choose here how the report date will be shown, using the following tokens:
    • %a - The abbreviated weekday name (Sun)
    • %A - The full weekday name (Sunday)
    • %b - The abbreviated month name (Jan)
    • %B - The full month name (January)
    • %d - Day of the month (01..31)
    • %e - Day of the month (1..31)
    • %H - Hour of the day, 24-hour clock (00..23)
    • %I - Hour of the day, 12-hour clock (01..12)
    • %l - Hour of the day ()
    • %j - Day of the year (001..366)
    • %m - Month of the year (01..12)
    • %M - Minute of the hour (00..59)
    • %p - Meridian indicator (AM or PM)
    • %S - Second of the minute (00..60)
    • %w - Day of the week (Sunday is 0, 0..6)
    • %y - Year without a century (00..99)
    • %Y - Year with century
    • %Z - Time zone name
    • %% - Literal % character
  9. Page Footer Text - Commonly use for website link or Company name

The screenshot below illustrate the location of the Cover/Page content that can be customized.

Screenshot: PDF White Label Cover White Label Cover
Screenshot: PDF White Label Page White Label Page Content

When you create one or more custom layouts, you can use them in the reports settings, both for your default settings and for your custom ones. To do so, edit the settings, and choose the custom layout name from the dropdown menu.

 

Conclusions

You can try the Hashtags Lab FREE for 10 days. See our Plans and Pricing or contact us now: info@cybranding.com

Find Hashtags

My Daily Suggestions

Welcome to the Hashtagify 2.0 Beta!

We worked hard to offer many new great features, both pro and free.

Wall-tab The main new free feature is the Hashtag Wall: Just click the "Wall" tab for any hashtag, and find the top recent tweets and instagrams in a new beautiful graphical format.

The main new pro features are:

  • The Hashtags Encyclopedia full edition: find 30 related hashtags, filter the most relevant ones
  • The Users Lab: get automated suggestions for your Twitter account, analyze influencers and competitors
  • The Hashtags Café: get daily hashtags suggestions and inspiration
  • The Hashtags Lab: formerly known as Hashtag Intelligence, lets you analyze your hashtags in depth

For more details, start from our Plans and Pricing page

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